2025
Yuasa Battery Creative Design Internship
Interned at Yuasa Battery and worked closely with the Head of Design, backed design decisions with research, and presented visual proposals to senior management for approval. During this internship, I was tasked to create promotional banners, merchandise, and calendar designs that brought the company's brand to life.
Overview
Goals
1. Build professional design skills.
Strengthen my ability to create polished, brand-aligned visuals such as banners, merchandise, and calendar layouts by learning directly from three experienced design leads.
2. Learn to communicate design decisions.
Practice backing my ideas with research and presenting visual proposals clearly to senior management, so I can confidently explain the reasoning behind my work.
3. Contribute to real marketing initiatives.
Take ownership of deliverables that support the company's marketing goals, and see my work through from concept to final, published designs.
Key Contributions
Tasks & Responsibilities
Promotional banners: Designed a series of imaging banners used in the company's marketing initiatives, keeping each one consistent with the brand's look and message.
Brand collaboration: Worked closely with the design leads to translate the company's brand message into clear, engaging visuals.
Research: Conducted research to inform design decisions and make sure each concept was grounded in more than personal preference.
Presentations: Presented design concepts and visual proposals directly to senior management for review and approval.
Merchandise design: Contributed to merchandise designs as part of the company's finalized creative outputs.
Calendar landing designs: Helped develop the final calendar landing designs, taking work from concept through to completion.
Project
Prompt
Design a promotional banner that communicates a brand’s core identity and product strength using visual storytelling.
Context
This project focuses on a battery brand positioned around durability and reliability, particularly in challenging or unpredictable environments. The banner is intended for digital or print promotional use, where it needs to quickly capture attention and communicate the strength of the product.
Problem
Battery products are not inherently visually exciting, and it can be difficult to communicate performance and reliability in a way that feels engaging rather than purely technical.
Design
Design Question
How can I visually communicate durability, resilience, and long-term performance in a way that is immediate, memorable, and emotionally engaging?
Supporting Research:
Advertising strategies for automotive and battery brands, which often emphasize strength, endurance, and trust
Visual metaphors for durability
Composition techniques in promotional design to guide attention and create hierarchy
Lighting and color grading approaches that convey mood and focus
Final Solution
Finalized Promotional Banner
I developed a concept where a sleekcar cuts through a glowing city at night, revealing the Yuasa battery as the power behind every drive. Electric energy flows from the battery through the engine.
The x-ray effect exposes the battery at the heart of the engine, linking the product directly to performance
The electricity stream symbolizes energy and power
The neon road lines and Jakarta skyline create motion and a modern, urban atmosphere
Bold campaign typography and the Yuasa logo are positioned in the upper corners to support, not distract from, the visual story
Takeaways
This project strengthened my ability to:
Translate abstract brand values into clear visual metaphors
Use composition and lighting to guide attention and tell a story
Balance creativity with brand communication
Refine compositing techniques to create cohesive, believable environments
It also reinforced the importance of designing with a clear message first, rather than starting purely from aesthetics.
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