Arasha Laksmana
Arasha Laksmana
Arasha Laksmana
Passionate about integrating creativity, strategy, and technology. Continuously developing proficiency in design software to contribute to innovative, impact-driven projects.
Passionate about integrating creativity, strategy, and technology. Continuously developing proficiency in design software to contribute to innovative, impact-driven projects.
Design Intern
@
Yuasa Battery
August-September 2025
Jakarta, Indonesia
• Collaborated with the Head of Design to effectively convey the company’s brand message through strong visual communication.
• Conducted comprehensive research to support design decisions and presented design concepts and visual proposals directly to senior management for review and approval.
• Contributed to merchandise design and final calendar landing designs as part of the company’s finalized creative outputs.
Design Intern
@
Yuasa Battery
August-September 2025
Jakarta, Indonesia
• Collaborated with the Head of Design to effectively convey the company’s brand message through strong visual communication.
• Conducted comprehensive research to support design decisions and presented design concepts and visual proposals directly to senior management for review and approval.
• Contributed to merchandise design and final calendar landing designs as part of the company’s finalized creative outputs.
Design Intern
@
Panenmaya Group
May 2022 – Aug 2022
Jakarta, Indonesia
• Analyzed marketing strategies for a new internet café.
• Developed efforts to redesign social media platforms, revamp the company's website user experience.
• Created timelines and research to elevate the overall brand quality through targeted improvements.
Design Intern
@
Panenmaya Group
May 2022 – Aug 2022
Jakarta, Indonesia
• Analyzed marketing strategies for a new internet café.
• Developed efforts to redesign social media platforms, revamp the company's website user experience.
• Created timelines and research to elevate the overall brand quality through targeted improvements.
Tools powering my work
Skills
Product design
UX research
Digital Marketing
Design systems
Prototyping
User flows
Content Creation
Visual design
Graphic Design
Awards
Awards
Best Overall Design Award, Design Interactive Fellowship Program
Design Interactive · 2026
Best Overall Design Award, Design Interactive Fellowship Program
Design Interactive · 2026
Best Beginner Design Award
Davis Design Fest · 2026
Education
Education
AB in Design, BS in Cognitive Science (In Progress)
2025 – 2030 · University of California, Davis